Holiday market of printing industry: changjiale market is in crisis. Christmas has just passed, new year's day has arrived, and the Spring Festival is coming. Cities and villages are red and green everywhere. People are busy buying new year goods. The market is busy. The holiday economy not only promotes consumption, but also makes printing production enterprises earn a lot
holiday order increment
it is understood that since the middle of 2006, many printing plants have successively undertaken orders for holiday packaging and decorative prints. Manager Wang of a printing factory in Shanghai told: "the printing factory was busy in the second half of the year, because every kind of electronic tensile testing machine in China has several traditional festivals with several methods. The Mid Autumn Festival, national day, new year's day and Spring Festival are concentrated in the second half of the year. Affected by the expansion of market demand for festivals, it has brought confidence to extruder enterprises, and the demand for printing and packaging products has increased significantly."
manager Li of a printing factory in Dongguan said, "our factory mainly makes external orders, and Christmas orders began half a year ago." Manager Li was pleased: "although most of our products are used for export, the number of mainland customers has also increased in the past year or two, especially Christmas cards, which have two markets at home and abroad, and have played a good role in promoting our business."
according to the local printing association, in addition to the main origin of the new year's color printing in the "Yangtze River Delta", there are also different quantities of products in various regions. Because the color printing technology is not complex and the order requirements are flexible and diverse, a large number of small factories in many regions have contracted scattered businesses
compared with large printing plants, these small factories have the characteristics of lower wages, flexible staff, low production consumption and low cost, which are more suitable for small commodity printing supply. In addition, some printing manufacturers use the method of self printing and consignment sales, and wholesalers can return unsold products to the manufacturers
the demand for printing bags increases
people wear clothes, horses wear saddles, and the kitchen god also has to wear Buddha niches; The significance of packaging to products is self-evident. Ceramics is a better method. New year is the peak season for gift sales. We can see that major commercial buildings in the capital market have opened counters or venues for New Year gifts; All kinds of gift bags made in the name of the new year are beautiful and attractive, and some businesses have specially designed "limited edition" products, etc. Retailers are increasingly welcoming fine packaged gifts. Festival packaging and gift box packaging can undoubtedly meet the consumer psychology of the public
three days before New Year's day, at Beijing Guanyuan wholesale mall, the owner of a stall specializing in New Year's decorations and gift packaging told him with a happy face, "the goods that were only delivered this afternoon sold 300 yuan in two hours, which is good to sell!" Another stall nearby is also busy with new goods. In this case, it is reasonable for printing enterprises to make a profit from the rich new year's consumption. Jia lingeng of the Shanghai Printing Association said that the packaging industry is mainly determined by the development of the market economy. The holiday economy is the catalyst of the market economy and also promotes the development of the packaging industry
legacy of luxury printing
in recent years, the society has been denouncing holiday luxury packaging. According to statistics, among the nearly 3million tons of garbage generated in Beijing alone every year, the packaging of various commodities is about 830000 tons, of which 600000 tons are excessive packaging that can be saved; In the national annual municipal solid waste, packaging accounts for 30%. The sanitation department also said that these luxury "garbage" that could have been recycled caused a serious waste of resources. Garbage removal and transportation peaks usually occur every Mid Autumn Festival, national day, new year's day and Spring Festival, and "luxury garbage" accounts for a large part of the removal and transportation volume
on the counter, a person who bought luxury gift wine said, "the packaging may be more expensive than the commodity itself. However, this is bought by the unit as a gift. It's grand and beautiful!" Although it is not cost-effective to package luxury goods, it is observed that many consumers go straight to the high-end commodity counters to choose as soon as they enter the mall. Indeed, there will be a market only when there is demand. The question is how much public spending accounts for among these luxury packaging consumers? But one thing is for sure, luxury packaging can not become a booster of the fight against wealth, luxury and waste
most of the "beautiful coats" of various packaging products are made of pulp, plastic, rattan, metal, etc. due to the lack of reasonable recycling, a large number of "skins" left in these packaging products are facing an embarrassing situation that is difficult to deal with. Someone complained, "these packaging wastes are all done by the printing factory!" The printing factory argued, "it's the order placed by the manufacturer. We just print." Printing enterprises believe that the treatment of packaging waste should start from the upper reaches of the packaging and printing industry. Only the joint efforts of the upper, middle and lower reaches can form social resonance
environmentally friendly packaging tends to be hot
then, how to technically solve the garbage pollution problem caused by excessive packaging? It connects several printing associations in North and south cities across the country
Ms. liang of Shenzhen printing association told: "with the development of economy, green packaging and environmental protection packaging are the only way for the development of packaging industry, and also the trend of festival packaging."
Jia lingeng of Shanghai Printing Association said, "the product packaging should be moderate, and the standard should be exquisite but not luxurious. Whether the packaging is wasteful mainly depends on the materials. If the packaging is made of mahogany and crystal, it belongs to luxury packaging, which is putting the cart before the horse. If the packaging is made of paper products, it is environmental protection, which is not excessive." She explained that paper products can be recycled after use, and a small amount of waste can be naturally decomposed in nature. Therefore, paper products are recognized as green products in the world, which can play a positive role in replacing the white pollution caused by plastics
the industry calls on the relevant departments to establish and improve China's packaging waste recycling system as soon as possible, strive to save resources and reduce environmental pollution, while advocating that the size of the induction signal of packaging depends on the size and conductivity of metal particles, and choose appropriate packaging and environmental protection packaging
reprinted from: China Publishing News